The Power of Marketing at the Tour.

There is no doubt that product placement in events like the Tour de France work. You want proof? My sister-in-law in France just called up my wife yesterday after watching stage two (The race happens to be taking place in her neighborhood). Now she wants a set of spiffy shades like the guys wear at the tour. I'm not sure if she even knows how to ride a bike, but the Oakley's are cool. We'll keep an eye out for a sale on them Sis.

Oh, by the way, way to go Pierre on the commuting to work! There aren't many better ways to start your day. That hellish Brittany wind looks like it'll be a workout for you.